Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora across the Globe. The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its programming.

Zee TV’s programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children’s programs, daytime dramas, game shows, and late night shows. Zee has always believed in bringing innovative programming to its viewers.
 

Star Plus is India's No 1 satellite channel and has redefined Hindi television entertainment with a programming line-up that includes popular drama series, comedies, 'Bollywood' blockbusters, lifestyle, kid's programmes and game shows

Star Plus features the most popular soaps & dramas like Kyunki Saas Bhi Kabhi Bahu Thi, Kahani Ghar Ghar Ki and Kasauti Zindagii Kay.